Meg Porter — Founder & CPO
17 years in product, design and tech. AuDHD diagnosed.
“Last year I left my role and finally had the freedom to do whatever I wanted. No boss, no fixed brief. Just me, my ideas, and the space to do whatever I wanted.
It was great — and completely terrifying.
I had 57,000 ideas of things I should be doing. I’m a product leader — it’s my job to prioritise, and I’m good at it. But I’d sit down at my desk and spend two hours calendar planning and do nothing else. I tried every tool, every new platform. I started working with AI, learning to stitch things together, building little systems. But none of it addressed the actual thing.
Because the actual thing wasn’t productivity. I’d spent years performing in a system that measures people by what they produce, and I stopped believing in it a while ago. Different minds, different ways of being, all of them are meaningful. So why was it that when I finally freed myself from all of it, I found myself completely paralysed?
“What I needed wasn’t a better calendar. It was to understand why I couldn’t start. I wanted tech that could support me in unpicking what a good day actually looks like for me, and gently move toward it — not to get there faster or get more done, but to feel better in myself and then reach for my potential.
There will always be an endless list of things people recommend to remedy what “ails” ADHD and AuDHD brains. A new app, a new framework, a new morning routine, a planner, or a nifty timer. And most of them share the same assumption underneath: that the problem is organisation. That if you could just structure yourself correctly, you’d be fine. Normal.
When I started talking to neurodivergent people about what I thought was missing from the tech built to support them, more and more of them agreed — they need something adaptive. Something that meets them where they are. Many of them said: I want that. When can I have it?
So we built it.”
